Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

The holidays are coming, which means a flood of seasonal ad campaigns from major consumer brands and retailers. Leading the way, as it has for nearly a century, is Coca-Cola, a brand whose advertising ...

AI is infiltrating the world of advertisements, and Coca-Cola is the latest to find a use for it. The Coca-Cola Company announced Monday ahead of Siggraph that it has partnered with the ad agency to ...

Coca-Cola has released more uncanny AI-generated Christmas ads, despite the backlash from last year, prompting calls to boycott the soft drink company. Once again, Coca-Cola is embracing generative AI ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Coca-Cola's holiday trucks are coming — but thanks to AI, they're causing some viewers to double-take.

Ads function as beachheads where AI-generated imagery can repeatedly surge into ordinary people’s lives, slowly lowering their expectations and acclimating them to the technology’s treacly look. Photo ...

You can’t generate the holiday spirit with artificial intelligence — at least, according to social media. On Nov. 12, the brand dropped its latest “Holidays Are Coming” commercial. Since 1995, the ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Coca-Cola released a set of new holiday ads – and two created with generative AI are bubbling up discussion on social media. The pair of ads that utilize artificial intelligence dropped Monday, Nov. 3 ...

Coca-Cola has launched a yearlong, nationwide campaign as part of its partnership with America250, the nonprofit organizing the United States Semiquincentennial, per details shared with Marketing Dive ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...