The Association of Tennis Professionals (ATP) has launched a new logo and brand identity. The new logo is the sixth in its 54-year history. It gets rid of the word 'Tour' and ditches the tennis player ...

Tennis merch has been a hot button issue recently for the ATP and WTA Tours. At the Rolex Monte-Carlo Masters, Ukrainian ...

ATP World No. 1 Carlos Alcaraz has already had the best year of his career, and his season is not even over yet. With all eyes on the race to the ATP Finals in Turin, Nike has a major marketing trick ...

Tennis fans are urging the ATP to replace its plain, logo-only shirts with player-specific jerseys, arguing they would sell far better and offer more personality. The suggestion follows criticism of ...