Mediavine has unveiled an ad management tool for small publishers. The new solution, Journey, is designed for websites with traffic starting at 10,000 monthly sessions. By offering its ad management ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation ...

Microsoft hasn’t yet snagged Yahoo, but it plans to acquire another company it hopes will boost its online advertising yields: Rapt, of San Francisco. Rapt sells advertising yield management tools for ...