Morgan Stanley says it is still waiting for Adobe’s push into generative artificial intelligence to bear fruit. That’s one reason the firm’s analysts downgraded the stock Wednesday, sending shares ...

Adobe Inc. introduced a raft of new artificial intelligence features for creative professionals at its Adobe Max product today. Some of the capabilities are rolling out to the company’s video editing ...

Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Adobe has expanded its Firefly family of creative generative AI models to video, in addition to new breakthroughs in its Image, Vector and Design models. The Firefly Video Model, now in limited public ...

Adobe is joining several other players in the generative AI (GAI) space by rolling out its own model. The Firefly Video Model is powering a number of features across the company's wide array of apps.

Adobe's new Firefly Video Model and helps creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional quality images ...

When its redesigned Firefly app arrived earlier this year, Adobe launched the platform without Android and iOS app support, saying those would come at a later date. Today, the company is making good ...

Creators are going all-in on generative AI—and so is Adobe. As the developer of the most popular creative software in the world—beloved by photographers, illustrators, filmmakers, and artists ...

A designer transforms a cityscape into a cyberpunk world with the click of a button. Another creator easily extends an image’s background to fit in more sky and clouds. Generative AI tools are ...

The ever-increasing power of generative AI has divided the graphic design community. Many are embracing the tools in their workflows, while others believe they’ve stolen from culture and commoditized ...