Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Advertising means more than simply communicating the name, price or address of your small business, product or service to potential buyers. Advertising strategies should use your marketing research to ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

(Ad) The average age of a house in the United States is now reaching 46 years, which means that most homes need some repair and improvement. Because of the COVID-19 pandemic, people are now more aware ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

If you still haven’t jumped on the Tumblr bandwagon, now is the time to get moving on that. After all, according to QuickSprout, Tumblr’s traffic is growing at a rate of 74% a year. And, along with ...

As a business leader, you’re familiar with the product life cycle: introduction, growth, maturity, and decline. Now, consider this: does the accompanying marketing life cycle get as much attention, or ...

In light of BlackBerry’s recent decision to focus its advertising efforts on women, let’s take a look at how three tech giants (BlackBerry, Apple, and Microsoft) are targeting the female demographic.