When budgets start to tighten, most leaders double down on efficiency—but the difference between teams that thrive and teams that stall isn’t spending. It’s synchronization. While working across SaaS, ...

SAN DIEGO, April 9, 2026 /PRNewswire/ -- Nearly 30% of B2B organizations cannot confirm their go-to-market efforts are driving measurable impact, according to new research released by Outcomes Rocket.

8 Best Sales Enablement Tools for GTM Alignment and AI Insights Your email has been sent Sales enablement tools power GTM success. Boost alignment, speed up ...

In a post “growth-at-all-costs” era, B2B go-to-market (GTM) teams face a dual mandate: operate with greater efficiency while driving measurable business outcomes. Many organizations see AI as the ...

Sarah Goodall is CEO of Tribal Impact, a data-driven social media consulting company focused on B2B employee advocacy and social selling. For as long as I’ve worked in B2B, we’ve been talking about ...

Fully 91% of B2B marketers are already using AI for account-based GTM, so we're well past the point of AI adoption being hypothetical. Even so, there's great variance in how it's being used and where ...

Brinker and Riemersma find top teams use attribution to coordinate revenue action, not assign credit, investing where ...