There are a few significant differences in the way marketers approach B2B and B2C customers. With B2B, customers primarily belong to highly niche target groups like ball bearing suppliers or yarn ...

Fred Reicheld developed the net promoter score (NPS) in 2001 using a single survey question asking respondents to rate their likelihood to recommend a company, product or service to a friend or ...

The news that Internet marketers will no longer be able to receive certain keyword-specific search referral data from logged-in Google.com users should be a concern to B2B marketers. With such an ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

New Delhi [India], December 11: EAZY, one of the pioneers in India's enterprise software space, has announced the rollout of EAZY CRM 4.0, its latest and most comprehensive upgrade to date. The new ...