While there is a lot of talk about difficulty, social media and business to business (B2B) are indeed compatible. Social media in general is compatible with any type of business, and a successful ...

According to some findings of Content Marketing Institute, more than 70% of both small and large companies prefer hiring B2B writers for content creation, and many reasons of such a strategy can be ...

In developing startups, founders usually follow a lean startup model. Following this method, they create a minimum viable product to validate an idea and start the development cycle. While the ...

How WSO2’s Ballerina language and Choreo platform can be used to quickly develop, test, and deploy partner-specific EDI processing modules. Many business processes involve communicating with external ...

After you’ve evaluated the organisation’s departments and processes, the next step in building a CRM project is to build and execute an implementation plan. This plan should encompass the organisation ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Leading George P. Johnson ...