Malaysia's success as a global trading partner means that trade mark creation and protection are more important in the country than ever. Karen Abraham of Shearn Delamore & Co provides a run-down of ...

Our final discussion in this brand management series looks at impact: the ability to measure how digital assets can influence brand success. “Results are what you expect, and consequences are what you ...

So many brands and companies are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Gartner estimates that most companies utilize only about 60% of the capabilities in their martech stack. This represents a huge untapped opportunity. According to industry experts, marketing ...

Employees play a pivotal role as the backbone of an SMB’s brand. This is how you can — and should — build your brand from within. Establishing a cohesive brand identity with a clearly defined purpose, ...

In today's fast-paced and highly competitive business environment, brand management has emerged as a crucial discipline for organizations across industries. A well-crafted brand strategy and effective ...

Brands are at an inflection point. Today, consumers have more options and choices than ever before, and the cost of switching has never been lower. As brands create new, or pivot their existing, ...

June 2004 Professor David A. Aaker, renowed author and international speaker, shares his views on the importance of branding and marketing strategies in the today's competitive market with ArabAd.

Many brands and companies today are constantly reinvigorating their businesses and positioning them for growth. There is a constant need to innovate, reinvigorate, update, recalibrate, or just simply ...

Malaysia's success as a global trading partner means that trade mark creation and protection are more important in the country than ever. Karen Abraham of Shearn Delamore & Co provides a run-down of ...