Holding fast and spreading the word about what your company truly believes in may galvanize new partnerships and potential customers. Members of Fast Company Executive Board share their expert ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to achieve.

When asked to define your brand’s purpose, it is easy to reply with the flippant response of “to make money.” And as business owners and entrepreneurs — and yes, even marketers — can agree, making ...

The restaurant industry is in the midst of a culture crisis. The competitive sector continues to grapple with a labor shortage and growing need to attract customers after years of leaning heavily on ...

Brand purpose has been a popular topic of discussion for years, but much of the analysis and commentary around it has been focused on western markets or subjective viewpoints from marketing ...

BRAND UPDATE: An example of the use of Carrier's new tagline, "For the World We Share." (Courtesy of Carrier Global Corp.) June 9, 2025 PALM BEACH GARDENS, Fla. — Carrier Global Corp. has announced ...

Brands must prove their purpose with transparency and evidence. Consumers are now skeptical and demand measurable progress. Purpose-led initiatives must align with tangible actions and impact.

Next week, a fortunate few thousand of us will head to Cannes. We’re back — hats and all! I like to think of Cannes as a vast, longitudinal database of the very best ideas from our industry. It’s an ...

“The Truths, Myths and Nuances Behind Purpose,” conducted with VICE Media, reveals Gen Z is 2x more likely than millennials to cite brands as having the power to make the world better NEW ...