The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

In 2018, Weka USA relied heavily on live events to drive marketing success, participating in more than 50 trade shows annually. While these events generated leads, the associated costs were ...

Industrious, a provider of flexible workspaces, was focused on growth. The goal? Increase high-quality lead generation without inflating cost-per-lead (CPL). This meant finding a solution that not ...