Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self-aware life ...

Scroll through Instagram or TikTok, and chances are you’ll stumble upon the clean girl aesthetic. Launched into popularity by Gen Z influencers, this look was once defined by slicked-back buns, dewy ...

In the beginning, the ‘Clean Girl Aesthetic’ trend that was all over TikTok didn’t bother us. At the time, it seemed to champion a clean and minimalist beauty routine of dewy skin, fluffy brows and a ...

In 2021, I was constantly stressed and wasn't taking care of myself properly. At the time, I was working as a Starbucks barista and studying full-time for nursing. I didn't have enough time to ...

Supermodel, Bella Hadid, is a huge inspiration for the clean girl aesthetic. Hadid posed with friends promoting Cha Cha Matcha’s drinks on August 23, 2025. Photo courtesy of @bellahadid on Instagram ...

Women and girls have been competing with unrealistic beauty standards their whole lives. Throughout my 18 years of life, I’ve seen many trends rise, fall, then slowly disappear. This year, many women ...

The "clean girl" aesthetic, long the defining look of social media's minimalists and wellness aspirants, is being eclipsed by a new wave of chaotic chic. The rise of the "messy cool girl" signals a ...

Software gets customized. Enterprise software systems are typically known for their base functionality layers, on top of which customers often want to make tweaks, skews and nuanced customizations ...