In 2023, cold emailing is still the best B2B sales channel - as long as you know how to approach it properly. Cold emailing, a commonly used subset of email marketing campaigns, is the practice of ...

Insider spoke with freelancers and business owners about emailing brands they want to work with. They broke down their top strategies for approaching prospective clients. The freelancers shared the ...

Andrew Yeung is a former Meta and Google employee known for his extensive tech network. He says sending cold emails weekly expanded his network and secured high-profile job opportunities. His cold ...

Picture this: You just received two emails. One is from Elon Musk, and the other one is from John Doe at a company you barely know. Which email are you more likely to open? I would guess you’ll go for ...

Recipients are becoming increasingly skeptical when deciding whether to read cold emails. Many of the tactics that worked well at the beginning of this year are no longer performing at the same level, ...

Cold emailing is a trusted marketing and selling tool. However, older techniques need to evolve over time to produce better results to align with recent trends. If you continue relying on outdated ...

“One of the best-kept secrets in the startup world is that you can access almost anyone you want to with a great cold email. Most CEOs and VCs personally read every well-formed email they get, even if ...

Back in 2005, Mehul Nariyawala, then an MBA student, sent a cold email to Salesforce CEO Marc Benioff. Benioff replied within ...

Cold emails work! Well, maybe not as effective as other techniques. But if you’ve already optimized your time and workflow in other areas, then cold emailing is another method to get even more leads.

I was recently asked whether cold email is dead, and I struggled to give a quick and clear answer. After considerable thought, I realized it's hard to answer because it's actually multiple questions ...