The supermarket giant scammed customers with its ‘Down Down’ campaign by pretending items were on sale, a court ruled this week.

Inside Coles the mood must have been tense when the bombshell lawsuit from the consumer watchdog landed on the doorstep of its Melbourne HQ. The ACCC was attacking the legitimacy of its "Down Down" ...

The court found that Coles had misled the public. But retailers can get around the ruling by keeping certain information from shoppers.