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Colgate Optic White is expanding its portfolio of oral care offerings. To launch its new Optic White Renewal toothpaste, the brand is partnering with musician Sheryl Crow to help spread the word.

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Perhaps one of the best whitening toothpastes you can buy at your daily grocery shop, Colgate Max White One Optic Whitening ...

Everyone wants a brighter, whiter smile, right? As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which in turn makes us want ...

COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Designed to instantly correct yellow tones using rich ...

Improper storage creating unsafe products caused the recall of six varieties of Colgate oral healthcare and 41 over-the-counter health products, including condoms, sold in Family Dollar stores.

Recalled products include Colgate Optic White Stain Prevention Toothpaste 2.1 oz., Colgate Optic White Charcoal Toothpaste 4.2 oz., Colgate Optic White Mouthwash 16 fl. oz., Colgate Optic White High ...

Family Dollar is recalling six Colgate products sold in stores in 11 states because they were stored outside of recommended temperature requirements. The affected items fall under Colgate's Optic ...

Family Dollar has issued a voluntary recall for certain types of toothpaste and Indiana is one of the states on its list.The reason for the recall is due to the products being stored outside of the ...