NEW YORK, March 17, 2026 /PRNewswire/ -- Colgate(R) Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

The first rule of oral hygiene states that brushing your teeth is not supposed to hurt, and if it does, chances are there’s a problem with either your teeth or your toothpaste. Among toothpastes that ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...