A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

While professional whitening treatments will always be the strongest (and quickest) option, these at-home kits gradually break down staining with minimal irritation.

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...

LOS ANGELES (Legal Newsline) – A class action lawsuit against a toothpaste brand claims the company falsely advertised how well its toothpaste removes stains. Jacqueline Dean filed the lawsuit on Jan.

A teeth-whitening toothpaste made by Colgate, Colgate Optic White Pro Series' formula contains 5% hydrogen peroxide, the highest level of hydrogen peroxide in an over-the-counter whitening toothpaste, ...