Add Yahoo as a preferred source to see more of our stories on Google. Canadian Froot Loops, left, Aldi's dye-free Fruit Rounds, center, and the U.S. version, which contains artificial food dyes.

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

As companies race to comply with new U.S. standards to phase out food dyes from medications and the food supply, a few questions surface: Will the new foods sans artificial dyes look and taste the ...