Around the soft, billowy white that is Pantone’s 2026 Color of the Year, the Pantone Color Institute built six distinct palettes that show exactly how this “breath of fresh air” can live in the real ...

Pantone named its lightest Color of the Year to date on Thursday: Cloud Dancer (11-4201), a neutral with a narrative that’s all about wiping the slate clean. The off-white shade was chosen as a ...

Pantone and Microsoft want to help put the "art" in "artificial intelligence." The companies announced Wednesday that they have teamed to launch a tool they call Palette Generator, a conversational AI ...

It’s incredibly satisfying to see real-life objects matched up with their precise Pantone colors, as we learned through graphic designer Inka Mathew’s Tiny PMS Match project last year. But you no ...

Pantone’s new AI-powered Palette Generator uses decades of color research to create custom palettes. A test run on New York City’s mayoral candidates reveals how the tool interprets campaign energy.

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