In 2024, L’Oreal unveiled a game-changing new hair gadget that landed on our Best of CES list that year: the Colorsonic, a mess-free hair coloring device that lets you brush on permanent hair color at ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

Coloring your hair at home is about to get a lot easier thanks to L'Oréal's new Colorsonic device. Resembling a curling iron with a brush head at the end, the Colorsonic uses cartridges to dispense ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

Debuting with an in-store experience that includes a disruptive shelf structure, Colorsonic’s display was co-designed by L’Oréal Paris and Target’s merchandising team. Colorsonic looks to make hair ...

Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...