On the surface, messaging is simple. Yet when it comes to messaging customers, many businesses struggle to get it right. The customer communication journey often begins by introducing a simple ...

With the advent and increasing use of digital marketing tools, small business owners might begin to overlook the role of traditional advertising, promotions and public relations in their ...

Experts in alerting are keeping an eye on a project in Florida, where emergency management officials are harnessing the power of artificial intelligence in an effort to better protect residents from ...

Integrated marketing communications (IMC) is the managing code groups follow to communicate with their target audience. A direct way to make your strategies effective is to buy Instagram followers.

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Here we find out print's place in the communications mix, what it adds to the brand experience, and whether clients now see it as a premium medium. What place does paper and print have in the ...

Appointments are the lifeblood of many businesses, and it’s clear that texting can help you set and keep more of them. Texting may also help you save time and overhead. Consumers are not answering ...