Two recent acquisitions in the Twin Cities point to the growing importance of comparative-effectiveness data in the health care industry. Ingenix, the Eden Prairie-based subsidiary of health insurance ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Marketers adore a good showdown. Mac versus PC. Burger King nudging the golden arches. And back in the spotlight once again, Pepsi versus Coke. Comparative advertising is the industry’s version of a ...

Directive 2006/114/EC concerning misleading and comparative advertisements has recently been implemented in Ireland by the European Communities (Misleading and Comparative Marketing Communications) ...