Identify your company's competitive advantage and learn strategies to make it sustainable for long-term success.

Using data to make business decisions is no longer a luxury; it’s an expectation. For companies looking to grow and gain a ...

Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term ...

But once live, the system generates too many false positives. Investigators spend more time validating alerts than they did ...

Forbes contributors publish independent expert analyses and insights. I write about marketing, branding and business strategy. “If you accept the idea that advantages are temporary, a lot of corporate ...

The primary goal of human resources is to create and sustain a workforce that meets the business needs, an essential goal for any HR department, regardless of the organization's size. A company's ...

Featuring Andrei Hagiu, Associate Professor of Information Systems at Boston University’s Questrom School of Business and co-author of the HBR article, “When Data Creates Competitive Advantage.” ...

Opinions expressed by Entrepreneur contributors are their own. In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner ...

It might be time to re-write the textbook–competitive advantage is on the way out. One of the biggest flaws in the traditional definition of competitive advantage is that it had to be compared to a ...

Discover when first mover advantage benefits companies with learning, network effects, and scale, and understand risks like market and technological evolution.

Spotify is the biggest music-streaming service in the world, with 159 million monthly active users streaming an average of 25 hours per day. Users and engagement are growing at a torrid pace as well, ...