There are many templates available for business plans and you can choose the format that is best for you and your business.

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Doing business in a hypercompetitive landscape requires transformational performance to succeed. Conventional models of marketing and brand strategy continue to falter as digital disruption and ...

Most companies that participated in the recent survey from Ascend2 said they will increase investments in performance marketing during the next 12 months, but the amount they are willing to spend ...

Performance marketing has long been associated with last-click attribution and ROI, terms that cause bottom-line focused marketers and executives to celebrate because they can “prove marketing is ...

Performance marketing strategies for quick-service restaurants (QSRs) significantly impact revenue growth. These strategies focus on acquiring high-value users to boost profits. However, existing user ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...