When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Over the past few years, marketers have taken note of some significant changes in how consumers behave when making purchasing decisions. These shifts, driven by factors such as technological advances ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Filip Ziolek, business strategist and bestselling author, engages in an exclusive interview with Prof. Lingrui Zhou of HKU ...

Trends in 2025 went beyond the digital sphere, shaping consumer choices, brand strategies, and real-life behaviour, with ...

Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit ...

Six-month online certification aims to equip students and early professionals with industry-ready branding skills ...