The National Retail Federation (NRF) is out with its 2023 retail forecast; on its face, it’s reassuring. Retail sales growth in 2023 should exceed the 3.6% average growth level tracked in the ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

A good gift can elicit a surge of happiness and gratitude in the recipient. It also feels great to give, with psychologists finding that the joy of giving a gift is more pronounced than the pleasure ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Traditional marketing centers on the funnel: at the top, awareness; in the middle, ...

Angela Y. Lee joined the marketing faculty at the Kellogg School in 1995 and was named Mechthild Esser Nemmers Professor of Marketing in 2007. Dr. Lee is a consumer psychologist. Her expertise is in ...

Retail Insider's latest Consumer Behavior and Retail Economy Report examines how affordability pressures, selective spending, ...

Designers are expert at subtly encouraging users to make one decision over another. Psychologists call it "the nudge." The Psychology Of Buying Hemorrhoid Cream No one enjoys buying condoms, lubricant ...