Calling BS on "content experiences" and "contexual experience" paid off. A fun debate was joined, and the conversation advanced. Here's what I think B2B content marketers can apply from these ...

Hive, which supplies AI-based contextual and measurement technology to media and ad tech companies, said Wednesday it raised $85 million in funding, valuing the company at over $2 billion. The company ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

The human brain must be able to link memory content to the circumstances in which it occurs. Researchers in Bonn have now discovered how the human brain uses two different groups of neurons to store ...

Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...

Hylke Faber, CEO and Coach at Growth Leaders Network & award-winning author of Taming Your Crocodiles: Unlearn Fear & Become a True Leader. “I am disappointed that you guys weren’t able to meet this ...

Every company needs to be thinking about how to make artificial intelligence (AI) a seamless extension of its team. How often has an employee said, “I wish there were more hours in the day to get all ...

While social media continues to be a vital part of the digital marketing mix, the reality is mobile messaging is the platform of choice for consumers. It’s also the place where they share the most ...

Marketing automation is still on the buzzword treadmill. But too often, "automation" ends up being too automated, and not personalized to our device and priorities. In this use case with marketing ...