Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Contextual advertising targets users by displaying relevant ads based on the content the user is currently viewing. Using advanced artificial intelligence (AI) and machine learning (ML), this strategy ...

Are you a print subscriber? Activate your account. 2 days 4 hours ago By Brandon Doerrer - 2 days 7 hours ago By Garett Sloane - 2 days 8 hours ago 2 days 9 hours ago By Asa Hiken - 2 days 9 hours ago ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...