You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content. Many brands struggle to ...

Customers don’t just purchase a product straight away. If they did we’d all be out of a job. There are several stages of consideration customers go through before making a purchase decision. The ...

The landscape of digital marketing is changing, creating new problems, but maybe it’s worth looking at an old solution. There is a profound change happening in B2B marketing, our route to our buyers' ...

You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

The following infographic comes courtesy of the Content Marketing Institute(CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the ...

Most business owners waste time chasing leads one by one. They post on social media, respond to DMs, and hope someone buys. But that's not scalable. It's not even smart. Build a system that works for ...

This ebook book will help you understand what kind of interactive content will attract and engage buyers across each stage the funnel, increasing sales and loyalty. This new ebook will show you the ...

The inbound method of marketing involves creating and distributing content that your target audience values, along with a strong call to action that will prompt them to click, read, subscribe or take ...