Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

Some marketing metrics sound a bit abstract. But conversion rate is different – it has a direct effect on your bottom line profits. After all, conversion is the difference between a sale and a fail.

Getting new customers to your website is hard enough, having to block and tackle up against all your competitors' advertising on Google, Facebook and elsewhere. But that is only half of the challenge.