Opinions expressed by Entrepreneur contributors are their own. Have you lately scrolled through your Facebook feed and found yourself stopping to watch a video ad? You probably have because, let’s ...

Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

As people spend more time on social networks, the importance of reaching potential customers with your business becomes increasingly crucial. Savvy businesses haven't failed to take notice of social ...

The more people engage with your ad and post, the more likely it is to be seen by people outside your target audience. Boosting your Facebook Advertising efforts is an investment you might want to ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...

When discussing the most popular social media platform for running ads, without a second thought, the crown goes to Facebook. With almost 40% (2.91 billion) of the world’s population on Facebook, it’s ...