Most customer experience initiatives falter because they think it’s only about the customer and the data is an afterthought. If the notion of a rich, reliable customer profile has existed for decades, ...

This article details how to define your ideal customer profile (ICP) for highly effective marketing. It emphasizes using ChatGPT with specific prompts to identify best client traits, uncover core ...

To create successful growth strategies, relevant marketing campaigns and products that deliver real value to your customers, you must first understand your customers. Doing that requires studying them ...

Doug Bonderud is an award-winning writer capable of bridging the gap between complex and conversational across technology, innovation and the human condition. Personalization is now a priority for ...