When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...