Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Tenjin has partnered with ObtainAds to release a new two-part report playing to each company’s strengths; the first part examines mobile gaming data from 2022 and 2023 via Tenjin’s analysis, while ...

"Creative still wins the day," Sheryl Sandberg declared at DMEXCO 2017. Most top marketing executives would agree with her. Research suggests that 70 percent of campaign success is driven by creative ...

B2C marketers and large organisations are most likely to measure creative effectiveness Creative effectiveness is fast rising up the marketing agenda and marketers are increasingly putting measures in ...

WARC Creative analysis for McDonald's, showing its performance in the WARC Rankings and benchmarked against WARC’s suite of creative effectiveness frameworks. McDonald’s has been on a reinvention ...

In this WARC Creative Analysis, we highlight three key takeaways for creative effectiveness from the See My Skin campaign, with input from Edelman US’ Chief Strategy Officer, Melle Hock. Branded ...