When they first entered the scene in the mid-1990s, QR codes were viewed as a creative and quirky way to drive customer actions. QR codes are printed on paper, or displayed on screens, and can be ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

The humble QR code has been a longstanding joke in the creative industries. But the resurgence we see today of this simple and clever innovation only goes to show that it sometimes takes time (or a ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...