Flight, led by Christopher Lloyd and Casey Cornett, is evolving from a traditional ad agency into a strategic-creative growth ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

B2B marketing is all about building credibility with the right people at the right time. As your company grows, the strategies that got you started often need to evolve to keep up with a more complex ...

We've all been there: staring at a brief, trying to conjure that elusive "Big Idea" or find a fresh angle for a longstanding marketing challenge. It's easy to fall into routine, to lean on what's ...

Creative Repute expands its global team across web development and marketing to support scalable growth, deeper ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a ...

The gaming industry thrives in an intensely competitive environment, with countless applications vying for the attention of a finite audience. In this landscape, user acquisition (UA) has become a ...

United Airlines is investing in its marketing with the appointment of Christina O’Rourke to the newly created role of director of creative strategy, content. O’Rourke previously oversaw United’s brand ...

Columbia Sportswear Company is revamping the marketing strategy for its flagship Columbia brand, appointing a new top marketing executive and creative agency, according to a press release. Matthew ...