What's the ultimate makeup cheat code? Allowing your eye color to dictate which eyeshadows to choose. Color theory makes the process of finding complementary tones simple: Hues on opposite sides of ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best drugstore ...

A few things are clear this season when it comes to eyeshadow: Bare lids are out, deeper colors are trending, and there’s no shortage of shimmer. In search of the best fall eyeshadows, I extensively ...

As it turns out, this is the correct approach. “Heavy dark shades across the entire lid, thick eyeliner, and dramatic cut ...

Makeup by Georgina Graham. Photograph by Katja Rahlwes, styled by Melissa Levy. We may receive a portion of sales if you purchase a product through a link in this article. This past year was a ...

Celebrity brand r.e.m. beauty has just released a reformulated line of liquid eyeshadows to improve a fan-favorite collection. Dubbed the Starlet Lustrous and Matte Liquid Eyeshadow, the 12-piece ...

From how to color correct dark circles to shadow lining eyeliner, celebrity makeup artist Natasha Denona explains the steps for creating perfect eye makeup. Then there is celebrity makeup artist ...

The eyes are the window to the soul, which makes them one of our most interesting features. I already know you have gorgeous eyes, dear reader, and if you want to play them up, I need to put you on to ...