AT&T is leaning on a new strategy to keep its customers away from competitors amid recent challenges.

Lloyds Banking Group has launched a trial with behavioural health fintech Good With to use a psychology-based approach to ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

Skyrocketing premiums and shifting consumer behavior are reshaping the U.S. auto insurance landscape heading into 2026.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

LONDON--(BUSINESS WIRE)--A renowned market intelligence solution provider, Infiniti Research, has recently announced the completion of their latest market segmentation strategy for a food industry.

At Synchrony, Bess Healy’s focus is delivering hyper-personalized experiences to customers through insights-driven technology solutions. Using artificial intelligence in this way, has the power to ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, offering insights for retail and brand leaders.

It's not hard to do with the pandemic-induced shortages. While bidets are more common elsewhere, the U.S. is just starting to more widely adopt bathroom habits that have been accepted for many years ...