Model Context Protocol (MCP), a new open standard that defines how AI systems connect to data and tools, helps solve the ...

Google’s newest model brings deeper reasoning, multimodal intelligence and agentic automation—resetting expectations for what AI delivers for CX. The latest news in the generative AI model race came ...

Whereas large language models (LLMs) attracted consumers well before enterprise users, SaaS platforms are driving the use of embedded AI agents to improve employee experience and productivity. AI ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

Zendesk, a stalwart in the customer experience (CX) space, has been integrating artificial intelligence (AI) into its platform for over a decade. But where it once pushed its vision of how AI can help ...

Business leaders often invest heavily in digital customer experience (CX)—optimizing websites, refining service interactions and streamlining operations. However, I find that one of the most powerful ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

To say that customer experience is important might be the understatement of the decade—or at least of the previous few years. The business benefits of focusing on customer experience can't be ...

In every sector, technological advances are raising customers’ expectations regarding how they should be able to interact with brands. The banking and finance sector, which has long emphasized product ...

As it continues to evolve its corporate structure and applies artificial intelligence (AI) to simplify its communications and collaboration portfolio to deliver next-generation customer and employee ...