Forbes contributors publish independent expert analyses and insights. A recent study by Harvard Business Review, conducted in collaboration with Tata Communications, reveals some unexpected news and ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

The digital age has revolutionized customer expectations. No longer content with limited options, today's customers actively explore, compare, and demand exceptional experiences throughout their ...

The banking industry has been transformed radically— it is no longer only about regular transactions but the building of mutually desirable relationships, delivery of extremely customized interactions ...