Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Image source: Getty Images Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a ...

A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...