WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

A new loyalty program, BofA Rewards, launches May 27 and will be open to all personal account holders without a minimum balance requirement. The program introduces new tiers and benefits, expanding ...

Hyundai Rewards is a three-tier rewards program offering new and current Hyundai owners discounts on new vehicles and Bluelink™ services Owners unlock rewards through a variety of activities Other ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Learn how AI-driven personalization transforms customer loyalty. Explore predictive modeling and data strategies for ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ...

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it ...

A compelling loyalty and rewards program can be a significant differentiator in the competitive financial services landscape. These programs can improve customer retention at neobanks, add more value ...

There's a disturbing pattern called “surveillance pricing." ...

The Charlottesville, Virginia-based petroleum distributor and convenience-store operator will offer fuel discounts at 10 of its c-stores, called The Market, to members of its TigerWash unlimited car ...

Since first appearing in the early-1980s, casino loyalty programs have transformed the gambling experience by offering players a variety of perks that extend well beyond the gaming floor. Today, ...