The tag management system (TMS) provides tools for adding, modifying and removing digital marketing tags on a Web page, mobile app, mobile website or video, through an on-premises or hosted solution.

Digital marketing technology is changing and evolving at a rapid rate. A week doesn’t go by that we don’t read about or meet with a vendor that has a new method of targeting, tracking, delivering or ...

guides them through the process of defining audience groups, determining appropriate actions for different customer behaviors, and feeding those actionable segments to an email marketing provider, a ...

databases—there's no unified view and marketers must toggle between solutions to get a full sense of the picture. Built to bring clarity to this chaos, tag management software promises to diffuse the ...