Successful personalization at scale requires intentional planning around customer data management. Investing in customer data is a top priority for marketing leaders. Research found that marketers who ...

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CTO, AtScale, empowering customers to democratize data, implement self-service BI and build more agile analytics for better decision making. Analytics teams are actively working to redefine their ...

Staying ahead of the competition is a constant refrain law firms hear, but how do they know if they are in front of the curve or falling behind when it comes to data maturity? This session will ...

Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer ...

As Veeam Software Group GmbH, the market leader in data resiliency, holds its annual user event VeeamON in San Diego this week, it’s on a roll, continuing to stretch its lead over the legacy vendors.

When it comes to leveraging customer data, extracting value can be a challenge for businesses. Mona Popli of Heap shares some practical tips on where to start. The ongoing pandemic and now sluggish ...