Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

An online clothing retailer, for example, can set a purchase as an account default goal so that all of the campaigns can optimize for that outcome. “Within this purchase goal, you’ll also be able to ...

Anyone who’s run Google Ads for more than five minutes knows that digital advertising is anything but static. The urge to keep things simple – one set of goals for the whole account, nice and tidy – ...

The two new conversion goal options offer more flexibility in evaluating and optimizing conversion performance of Search and Audience Network campaigns. Microsoft Advertising has rolled out to new ...