Editor's Note: This post was previously published last August, but is still relevant today: Programmatic TV advertising has become a hot topic recently, but what does it really mean? The digital ...

“I don’t think the industry has settled on a definition. Programmatic is partially about RTB, partly about doing more automation around the process of buying and selling advertising. Programmatic is a ...

Rob Green The author is vice president, streaming, for WideOrbit. Programmatic’s public profile is growing fast, and the industry is abuzz with hopes, dreams and fears about what it means for radio.

Given the rise of the streaming services in recent years and the increase in over-the-top (OTT) consumption, the challenge for any content provider is finding an audience. In 2021, we saw an increase ...

India's developing digital ad business is witnessing a new debate - better reach vs cheaper impressions. This debate is crucial as the market for programmatic advertising in India is expected to make ...

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Bender, partner, global head of publisher strategy and business ...

Any given programmatic opportunity is predicated only on information provided by the publisher, and thus tends toward mere demographic attributes, often presumed by these publishers rather than ...

What a dynamic and exciting year 2014 proved to be for mobile. If 2013 was the year to get on mobile, then 2014 was the year that marketers really began to understand the full potential of mobile ...

Programmatic TV advertising has become a hot topic over the past year, but what does it really mean? The digital advertising players have been developing a programmatic ecosystem for some time, yet ...