Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...