Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...

A playbook for leaders to master AI analytics, overcome scaling hurdles, control costs, empower teams, prove ROI and achieve competitive advantage. The new analytics mandate is descriptive, predictive ...

Bazerman, M. H., and M. A. Neale. "Negotiator Rationality and Negotiator Cognition: The Interactive Roles of Prescriptive and Descriptive Research." In Negotiation ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

While predictive analytics have been an ed tech buzzword in recent years, they are but a midpoint in the evolution of data analytics in higher education. What began as descriptive analytics, the ...