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How two leaders used design thinking and a focus on outcomes to transform two Fortune 500 giants
How do you get 400,000 employees at one of the world’s most storied blue-chip tech companies to adopt design thinking as a tool to transform the culture of its workforce? When entrepreneur Phil ...
IBM is not a design company. Of its nearly 400,000 employees, few could rightly be described as aesthetes; of its assorted products, many seem to be of the "function over form" variety. And yet, if ...
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