Welfare measurement is among the most fundamental questions in economics. Policymakers and others use gross domestic product (GDP) as a proxy for welfare, but this application does not reflect the ...

It’s more than just the lack of standardization of currency and metrics out there for digital measurement, it’s about merging panel-based and server-based measurement. CRE, the group of senior ...

NEW YORK — Advanced television advertising company OpenAP has brought to market a new cross-platform measurement framework backed by national TV publishers that is designed to provide advertisers with ...

On December 1, the member states of the Association of Southeast Asian Nations (ASEAN) commenced their first round of negotiations for the ASEAN Digital Framework Agreement (DEFA), which, if concluded ...

Chartis Research and Metrika today announced the release of a collaborative report titled "Managing Digital Asset Risk Using an Integrated, Composable Framework," establishing a new approach to ...

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...

In the rapidly evolving world of technology, digital transformation initiatives are increasingly complex, which necessitates a strategic approach that is both agile and anticipatory. In this article, ...